I listen, untangle and give your thinking structure
I work with independent consultants who have years of experience behind them, but are finding it much harder to make sense of their own consultancy than they ever found making sense of someone else's business.
That's where I'm at my best. I ask questions, spot patterns and make connections that can be difficult to see when you're close to your own business.
I help you untangle everything you know, could do and want to build. Then we give your thinking structure and work through the choices together to shape a stronger direction for your consultancy and marketing.
I'm often listening for the things you've stopped noticing
The value you don’t always see yourself
When you've spent years doing something, some of the most valuable parts of your experience can feel completely ordinary to you.
A perspective you've developed. An experience you've mentally filed away as old career history. A strength that comes so naturally you don't think to mention it. I'm good at spotting those things.
Turning the pieces into a clearer direction
My clients often come to me with a lot already in their heads. I ask questions, spot patterns, challenge where it's useful and join the dots between ideas that haven't quite come together yet.
Then we make sense of what we've uncovered, work through the choices and turn it into a more effective direction for your consultancy and marketing.
I've spent my career making complicated things easier to understand
Around ten years ago, I worked for myself helping small businesses with their websites and marketing. We often found ourselves going backwards before we could move forwards.
To make the website make sense and do its job, we first had to understand the business behind it.
- Who was it really for?
- What was it offering?
- What made it different?
- What did people need to understand before they would want to buy?
To make the website work, we first had to understand the business behind it.
Before Find & Flourish
Before Find & Flourish, I spent more than 20 years in B2B marketing, most recently at Marketing Director level. But this isn't my first time working for myself.
That earlier experience of working for myself makes much more sense to me now than it did at the time.
My clients thought they wanted good copy. I didn't fully recognise the value of the thinking that had to come before it either. I just knew we needed to do it to create a website that made sense and did its job.
Coming back to independent work nearly a decade later, with much more experience and a Marketing Director role behind me, I could see what had been happening. The thinking we'd treated as a route to the website was actually the foundation the marketing needed.
When I looked across
When I looked across my own experience, strengths, the work I most enjoy and where I can add the most value, I found my own thread too.
That's what Find & Flourish is built around today: helping experienced consultants give their thinking structure, shape a stronger direction and work out what their marketing needs to do from there.
I use AI. I don't outsource the thinking to it.
AI is useful for exploring ideas, organising information and making parts of marketing quicker and easier. I use it in my own work too.
But the valuable part of what I do with clients is deeply human: listening to what you mean as well as what you say, asking the next question, noticing patterns, making connections and drawing on years of strategic marketing experience.
As AI makes it easier to produce more, I think the quality of the thinking underneath what we produce matters even more.
Let's make more sense of what you're building
You don't need to arrive with all the answers. If you know something isn't working as well as it should, we can start by working out what needs attention.
The £300 Messaging Review is the simplest place to start. I'll review your positioning, offers, messaging and marketing, then we'll spend an hour exploring the context behind what I've seen. Afterwards, I'll bring everything together into clear priorities and recommendations.