Get clear on what you're building and how to take it to market
What your marketing needs to do depends on the business you're trying to build and who you're building it for.
You might need clarity on what's getting in the way, stronger strategic foundations, or experienced support to turn an existing direction into action.
That's why there are different ways to work with me. You can start with a focused review, work through Capable to Chosen, bring me in around a defined marketing priority, or keep me alongside you as your retained marketing support.
Messaging Review
Find out what's getting in the way
A focused first engagement for when you know something isn't working as well as it should, but you're too close to see what's getting in the way.
You'll leave with clear priorities and recommendations you can take forward yourself. If you decide you'd like my support with what comes next, I'll credit the £300 in full towards Capable to Chosen.
You might be getting some interest but not enough enquiries, struggling to explain what you do, or finding that your marketing isn't bringing the opportunities you expected. The review helps us work out where things may be getting in the way and what deserves your attention first.
I'll review your positioning, offers, messaging and marketing, including your website and LinkedIn presence, so I come to our session with an initial view of what's happening.
We'll spend an hour talking through your business and the context behind what I've seen. I'll ask questions to understand the choices you've made, what's working and where things may be getting in the way.
Afterwards, I'll bring everything together into a personalised review with clear priorities and recommendations to address next.
Once you've had time to read it, we'll have a follow-up call to talk through my recommendations, answer your questions and make sure you're clear on what to do next.
Capable to Chosen
Build a consultancy that reflects what you're capable of
For when you need to step back from individual pieces of marketing and work through the business and marketing foundations as a whole.
We'll work through what you're building, where you fit, how your expertise should be shaped into offers and how you take it to market, using the four-stage Capable to Chosen Method. The thinking comes together in your Capable to Chosen Blueprint: a clear strategic direction for how you position, package and take your expertise to market.
We'll agree the pace around your priorities, budget and availability. Some clients prefer to work through the Method intensively so they can start putting the strategy into practice quickly. Others spread the work over a few months, giving them more space between sessions. Either way, the scope and outcome of the engagement stay the same.
We start with the business you're trying to build. Where you want it to go, what success looks like for you, what's already working and the experience, strengths and patterns we have to build from.
From there, we work through who you're best placed to help, where you fit in the market, what makes your perspective valuable and what you want to become known for.
We shape your expertise into clear offers, work through how those offers fit together and the considerations that should inform how they're structured and priced. We also map how someone moves from interest to enquiry and sale.
We turn those decisions into clear messaging and marketing direction, defining the language, messages and proof that communicate your value, alongside the content themes, channels and priorities that will carry them into your marketing.
You'll come away with your Capable to Chosen Blueprint, bringing those decisions together into a clear strategic direction and priorities for implementation. From there, you can start putting the strategy to work yourself, through a defined Marketing Project, or with me alongside you through Retained Marketing Support.
Retained Marketing Support
Put your strategy to work
For when the strategic direction is in place and you want experienced marketing support to help turn it into action.
I work alongside you on a monthly retainer, bringing strategic marketing thinking and hands-on support where it will make the biggest difference.
This is primarily for clients I've already worked with through Capable to Chosen, although I may also work with businesses that already have strong strategic foundations in place.
Having the strategy is one thing. Putting it into practice while you're also running and delivering your business is another. I stay close enough to understand what's changing, help you decide where to focus and keep the marketing connected to the direction we've established.
Each month, we'll agree the priorities that will make the biggest difference and what I should take forward. That gives you experienced marketing thinking alongside hands-on support where it's most useful.
That might include developing your LinkedIn presence, website, thought leadership, messaging, content or marketing assets. Where specialist expertise is needed, I can brief and work with trusted partners while keeping the thinking and delivery connected.
The exact shape of the support will depend on what your business needs. We'll agree what's in scope, what I'll take responsibility for and where other support is needed, then keep reviewing those priorities as the business evolves.
Marketing Projects
Take a defined marketing priority forward
For when the wider direction is already clear and there's a particular marketing priority that needs experienced thinking and delivery.
It can be a standalone piece of work when the strategic direction is already clear, or a defined project that comes out of Capable to Chosen.
Sometimes you already know what needs attention and you need experienced marketing support around a particular priority.
That could mean developing a website from strategy and structure through to design and copy, strengthening your messaging, supporting a launch, developing your thought-leadership direction or another clearly defined marketing priority.
We'll agree what you're trying to achieve, what the work needs to cover and what I'll deliver, with the strategic thinking built into the project.
Depending on the project, I can take the work through to delivery myself or bring in specialist support where it's needed, while keeping the thinking and execution connected.
Not sure where to start?
If you know you need stronger marketing direction but you're not sure which way of working together is right for you, start with the Messaging Review.
For £300, we'll look at what's happening now, identify where your attention is best spent and give you clear priorities for what to do next.